Smoking is the single biggest cause of preventable illness in our county and claims around 12,000 lives annually - that's 230 per week, or 32 per day.
Over the last 50 years, there have been huge social, economic and health improvements - people are healthier and living longer than ever before. Unfortunately, this isn't true of everyone. Health inequalities, particularly in more deprived communities, start early in life and persist into old age, and even subsequent generations - which is particularly true of smoking.
We are committed to tackling tobacco-related health inequalities. Working alongside public sector organisations, voluntary groups and individuals across the region, we strive to:
Make tobacco less acceptable in society and achieve a tobacco-free future, particularly for children and young people;
Improve government policy and legislation around tobacco control;
Encourage smokers to quit and make sure they have the support they need to stop smoking for good.